Privacy Policy

1. Who we are

ScuffIQ Ltd ("ScuffIQ", "we", "us", "our") is a mobile smart repair company registered in England and Wales. We operate the website www.scuffiq.com.

For data protection purposes, ScuffIQ Ltd is the data controller. You can contact us at hello@scuffiq.com.

2. What data we collect

When you submit a quote request through our website, we collect:

• Your name and contact details (email address and phone number)
• Your postcode
• Your vehicle make and model
• Photos of vehicle damage that you upload
• Your selected service type

We also automatically collect certain technical data when you visit our website, including your IP address, browser type, pages visited, and time spent on the site. This is collected via cookies and third-party analytics tools (see Section 5).

3. How we use your data

We use the information you provide to:

• Prepare and send you a quote for repair services
• Contact you to discuss your quote and arrange appointments
• Carry out the repair service you have booked
• Send you follow-up communications related to your repair
• Improve our website and services

The legal basis for processing your data is contract performance (to provide the quote and service you've requested) and legitimate interests (to improve our services and communicate with you about your enquiry).

4. How long we keep your data

We retain your personal data for up to 3 years after your last interaction with us, unless you ask us to delete it sooner. We keep records for this period to handle any queries about work carried out and for our business accounting purposes.

You can request deletion of your data at any time by emailing hello@scuffiq.com.

5. Cookies and analytics

Our website uses the following third-party tools which may set cookies or collect usage data:

• Google Analytics 4 — tracks website visits and user behaviour to help us understand how people use our site. Google Privacy Policy
• Google Ads — tracks conversions from our advertising campaigns. Google Privacy Policy
• Google Tag Manager — manages our tracking scripts. Google Privacy Policy
• Microsoft Clarity — records anonymised session replays and heatmaps to help us improve the user experience. Microsoft Privacy Policy

By using our website, you consent to the use of these tools. Most browsers allow you to control cookies through their settings. You can also opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.

6. Who we share your data with

We do not sell, rent, or trade your personal data with third parties for marketing purposes.

We may share your data with:

• Our technicians — to carry out the repair service you've booked
• Service providers — such as our email and cloud storage providers, who process data on our behalf under strict data processing agreements
• Legal authorities — if required to do so by law

7. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct any inaccurate data
• Delete your data ("right to be forgotten")
• Restrict how we process your data
• Object to our processing of your data
• Data portability — receive your data in a structured format

To exercise any of these rights, email us at hello@scuffiq.com. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

8. Data security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption for all data transmission.

9. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of our website after an update constitutes your acceptance of the revised policy.

10. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: